So you recently launched your website, but have no traffic coming in? You spent all this money, invested on a web designer or a website template, but see no traffic coming in. Now what?
Was all of that a waste? I’m here to reassure you it is not. By the end of this post, you will learn how to bring more traffic to your website organically. That means – no paid ads.
Ready to begin? Let’s get started:
1. Use Google targeted keywords relevant to your business.
Use keywords that are highly searchable and relevant to your ideal client. Instead of using “life coach,” use “confidence coach for women who struggle to show up in front of the camera and talk about their business.” See how much of a difference that was? The targeted keywords you use, the more likely people will find your website or blog. By doing market research and narrowing down on who your ideal client is, you will have an easier time choosing the right keywords to use. As you use these keywords on your website copy and blogs, you are likely to get more traction.
2. Learn to repurpose your content on more than one social media platform.
I’m not saying to be on all of it, but try to also think where your ideal clients are. Where can I repurpose my content for my ideal clients? There are those on Facebook that may not be on Instagram. There are also on Youtube that may not be on Facebook. As you learn to repurpose your content, you should also learn the lifespans of your content.
For example, a Facebook post has a lifespan of about 5 hours. Instagram feed post has a life span of about 1-3 days, while Instagram stories has a lifespan of 24 hours (more if archived to your highlights). Youtube videos do will within the first 20 days. Pinterest pins do a good run for about 2-3 months, while blogs do well for about a year or two.
Again, you don’t have to be on all social media platforms, but stick with one-three platforms to be consistent on.
3. Collaborate with others who are in a different industry, but have the same ideal clients as you.
If you’re a web designer, you could do a guest post with a bookkeeper. If you are a business coach, you could do a guest post with a graphic designer. As you do guest posts, blog posts, podcast interviews, or maybe even IG lives with others, it creates backlinks (links that point back to your website) and creates more exposure for you and your business. Collaborating with others opens you to their network and their connections.
This will take some work and won’t happen overnight, but if you stick to a plan and create a content strategy and schedule, you will see traction over the next few months (maybe even weeks if you’ve nailed it).
To summarize, use targeted keywords that your ideal clients use, repurpose your content on other social media platforms, collaborate with others who are in different industries, but have the same ideal clients as you
If there’s anything you would like to add to the list, please make sure to share it in the comments below. Or if there’s other things you would like to learn more about, please feel free to comment below and let me know.
I am ShowIt Web Designer & Brand Designer for Female Entrepreneurs. I love helping others make their dream business into a reality by designing strategic and well-designed websites.
I'm currently based in Hawaii, serving worldwide.
Your dream is our mission.
hey, i'm fran!
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